Our fields of intervention

First of all, we will work together to understand and formalize your vision, your ambition and above all what your direction is, what you expect from your hotel asset(s). We will give you the keys to translate this ambition into a strategy for managing your revenues and finally, we will articulate the strategy into an action plan, a roadmap for the short, medium and long term, and we will also identify if there is a discrepancy between your stated ambition and your concrete achievements or on the contrary if you are perfectly aligned but need to help you just go further to make you earn more.

1. Relevant tariff structures - pricing

Based on detailed analyses, past and recorded portfolios, our experiences in many other establishments and areas, we identify the pricing mechanisms most relevant to you. We articulate tariff offers across all segments to help you to be attractive, appealing to all your customer targets. We also study your track record to highlight the segments that contribute the most to the development of your business and identify the behaviour of the less contributing segments to find ways to curb them in favour of the more profitable ones.

We take into account the current complexities related to the different partner players and their commission levels in particular. This is why we always think of NETREVPAR... to compare pears with pears! We provide you with more or less dynamic price grids depending on your organizations and tools to ensure that you can manage your price offers in a regular way and adapted to the resources in place and the working methods you have chosen.

2. Effective pricing tactics - yield management

There are many possible pricing mechanics and tactics. Here, it will be a question of guiding the following choices: when to raise prices? which ones? all segments? all accommodation categories? all channels? what % discount levels to apply? why? for what results? As you will have understood, it is the upstream work of analysing historical behaviour and the choice of pricing structure that allows you to manage your prices, to make relevant, reliable and above all winning choices. Not all tactics work equally well for all hotels, locations and types of establishment. Often, revenue managers explain that they have the best revenues in the world because they have worked elsewhere.

Our credo is: you can't just dump recipes that have worked elsewhere. So we put tests together and monitor the market's reactions before deciding on the tactics to be used in the long term. Finally, we will adapt these tactics to make sure that your teams will be able to replicate and use them. We can implement Formula 1 level tactics but if the driver (your revenue manager) only knows how to drive 2CVs, it is useless, we just make you dependent on our services, it is not our ambition.

3. Dynamic pricing management tools - the famous "yield management".

In order to yielder well on a daily basis, you need a few steering tools. We will implement them with you and again, we will adapt them to your existing systems. We limit, when we can, the use of Excel documents, even if we can build very good, complete and complex ones if needed. But this tool seems to us tedious to use for many of you and not always adapted to the management of multiple entities.
We can therefore create or set up tools to manage your revenue:

• Tool for price piloting and daily pick up monitoring
• Detailed Calendar of Events
• Annual rate schedule by segment
• Business forecast documents, budgets, by day or month, by segment or single or multi-hotel channel
• More or less detailed load-bearing tools
• Create global "scorecard" revenue tools: sales follow-up, group contracts, corporate, wholesalers, upsells follow-up, etc.

1. Redesigning tool configurations

We prepare, rethink and design with you the global architecture of your tools to meet your revenue strategy. We challenge : 

• The organization of your rate plans, segments, channels, to be consistent, organized and easy to handle according to your resources and organizations.
• The nomenclature of the codes in question
• Dependencies between rate plans (derivations of rate plans from each other according to the technical capabilities of your tools) 

We manage all or part of the implementation of the chosen configurations:

• PMS tools, channel manager, OTAs, electronic partners
• Redesign the mappings so that the reservations "fall" as automatically as possible by being well configured and with the maximum of information in your PMS.

Our difference: We challenge the mechanics in place to ensure a real optimization and added value and not just the replication of codes and architectures in place.

2. Rebalancing segments and distribution channels

After having carried out the audit to find out where the imbalances are and the levers to explore, we rethink with you : 

• Your distribution partnerships, your contracts and the offers you propose, as well as the advantages given to each one, so that you no longer have to put up with relationships, but rather manage them well and choose those that will meet your strategic expectations.
• Your pricing structure and the offers to keep, create, stop and this for all partners.

3. Exploring new markets

Together we explore new markets (and approaches) to target for additional growth or to replace low contributing markets.
We help your teams to structure their action plan in the field, in order to organise targeted actions, consistent with your ambitions.
We support sales teams by co-creating their sales support tools (sales pitch, effective fact sheets, sales canvassing protocols, management of group requests and contracts for all segments).

1. Accompaniment during tool changeover

There are many sales tools in the hotel industry: PMS, channel managers, revenue management tools, business intelligence tools, booking engines, CRM, in short, we are here to help you see things more clearly. We are also keen to play down the impact of a change of tools and above all we accompany you throughout the process. From helping you formalize your needs, to helping you configure and train your teams.

We help you to choose the tools that correspond to your needs by helping you to ask the right questions. Why change, what more do you expect from the tools, what concrete impacts these changes will have on the daily life of the teams.

Of course, the software suppliers "accompany" you in the configuration, but few are those who concretely project themselves into your field logics and help you to think about your BOMs, code organization and other optimal methods of using the tools. Because we have seen many different tools, we think we can help you challenge software vendors who rarely take an operational view.

2. Redesign of tasks and process yield, reservations, sales, etc.

Because we have experimented with many different organizations on themes related to revenue (as a whole) and for small, medium, large structures, chains, management companies, funds, we think we can quickly help you identify the areas of progress to engage. the teams' speeches are often "we are overwhelmed" "we lack resources" "we do too many things" "we 35 hours, we don't know"

In fact, when we look at practices in detail, we often find that the teams have developed habits and are convinced that it is impossible to do otherwise... We will accompany them in this change management process. By first showing them small, simple changes that save them time, we succeed in convincing them to follow us and they begin to welcome our proposals.

We can then review together the tasks that have no added value and are time-consuming and those that should be carried out every day without exception. We will help them to sort out, to think differently, to digitize practices...

For example: switching to "0" paper reservations, setting up telephone call protocols to professionalize reservations. setting up processes for managing group and seminar sales, stages of commercial exchanges, from making contact, discovering needs, negotiating, closing. We support the implementation of chat, chatbot, CRM customer follow-up tools, automated contracts, customised but automated documents, etc.

1. The rise in skills

Our ambition is to make you autonomous and we will put in place the necessary steps to achieve this. Whether it is for revenue managers, sedentary or proactive sales teams, booking agents or receptionists, we have developed tools to identify the skills of these teams and will be able to complete these tools during our audits by observing practices and achievements. This helps us to determine the path to be taken by each person in order to professionalize, reinforce acquired knowledge or develop new skills.

2. Tailor-made training courses

Once the levels of the teams have been measured, we are able to articulate together the relevant and tailor-made training and coaching arrangements. With your tools, with different formats, whether it is training for revenue, sales, distribution or booking experts.

We have experimented with many different formats and are flexible to adapt the mechanics to your needs.

3. Reorganization of departments

Occasionally, during audits, we identify "nodes" linked to existing organizations. We highlight them to help you understand the impact of these internal problems and propose reorganizations to improve efficiency and well-being for your teams.